Apr 22, 2014
Artist Development
The San Francisco Film Society today announced the diverse group of tech companies participating in the inaugural A2E: Artist to Entrepreneur programs at the 56th San Francisco International Film Festival (April 25-May 9). Presenting partner Vimeo tops the list of leading thinkers in the areas of direct distribution, crowd-sourcing, outreach and audience engagement that will team up with A2E filmmakers to break new ground in forging best entrepreneurial practices for storytellers in a project-specific manner for the digital age. Running May 2-5, A2E is the San Francisco Film Society’s signature program addressing filmmakers’ challenges head on, by creating an environment where moving-image artistry and entrepreneurial culture mutually flourish. A2E’s debut filmmaker participants will be announced in the coming weeks.
“There has never been a better time for filmmakers to seize the entrepreneurial mission and take greater responsibility for their work,” said SFFS Executive Director Ted Hope. “But they can’t do it alone. Vimeo understood this right away and leapt on board to make A2E the place to get direct distribution really moving. With the help of these innovative companies who are revolutionizing the way the film industry functions for artists and audiences alike, we are confident that we will take serious steps towards forging a new model-personally hand-crafted for each unique program-here at A2E.”
“Vimeo was thrilled to partner with San Francisco Film Society’s innovative new A2E program,” said Jeremy Boxer, Vimeo Creative Director, film + video. “Filmmakers need new entrepreneurial tools and skills to make filmmaking a sustainable practice again, and it has been our mission to create those tools, such as the Vimeo On Demand platform. There are so many options for filmmakers to reach their audiences these days, it is easy to get lost before finding the best route for your project. Filmmakers should now consider direct distribution a Plan A.”
Alongside Vimeo, many more forward-thinking enterprises will lend their expertise and collaborate with participating A2E filmmakers to confront the challenges facing artists today in getting their work seen, connecting with audiences and building community. Tech participants are divided between A2E’s two primary programs. OnRamp (the Direct Distribution Lab, May 2-5) will invite 12 select filmmakers to engage in an “open source” collaboration with the developers of new digital tools to determine if direct distribution would be a successful financial and creative option for their projects. These sessions will produce tangible results in the form of case studies and project-specific business plans. A2E LaunchPad (May 3-4) is a forum for entrepreneurs in the film and media space to connect significantly with filmmakers and funders, and inspire them to begin to implement the latest in cutting-edge technology into their creative and entrepreneurial processes.
COMPLETE LIST OF A2E: ARTIST TO ENTREPRENEUR TECHNOLOGY PARTNERS
PRESENTING SPONSOR
Vimeo Pro
A2E ONRAMP DIRECT DISTRIBUTION LAB PARTNERS
Cinedigm
Deliver Your Audience
Gravitas
Fandor
IndieFlix
Kickstarter
Kinonation
Snag Films
TopSpin
Tugg
VHX
A2E LAUNCHPAD PARTNERS
Assemble
Dogfish
Elevison
Epoch
Flicklist
The Harmony Institute
Indie Artery
iWonder
JuntoBox Films
Lightt
Portico
Rally
Seed & Spark
A2E: Artist to Entrepreneur is committed to providing artists with entrepreneurial skills and bringing them together with leaders in technology, engagement and investment in order to make independent filmmaking a more sustainable and profitable enterprise for artist, industry, financier and audience. The cinematic landscape has changed-new technology has removed almost all barriers to access yet increasingly fragmented audiences are faced with an overwhelming abundance of content. Through A2E, the San Francisco Film Society leads the charge in developing new tools, strategies and practices for moving-image artists in conjunction with key players in the tech world and financial backers in the investment community, so all parties involved can prosper in the emerging terrain together.
For more information visit festival.sffs.org.
56th San Francisco International Film Festival
The 56th San Francisco International Film Festival runs April 25-May 9 at the Sundance Kabuki Cinemas, the Castro Theatre and New People Cinema in San Francisco and the Pacific Film Archive in Berkeley. Held each spring for 15 days, the International is an extraordinary showcase of cinematic discovery and innovation in one of the country’s most beautiful cities, featuring 200 films and live events, 14 juried awards and $70,000 in cash prizes, upwards of 100 participating filmmaker guests and diverse and engaged audiences with more than 70,000 in attendance.