Feels Good Man

Pepe the Frog first appeared as a loveable and goofy character in the comic Boys Club by San Francisco cartoonist Matt Furie, cracking the line “feels good man” with his pants down. The frog’s image took an intense viral turn when it was spread across the internet, coming to symbolize far-right ideology. Following Furie’s personal struggle to regain ownership of his character alongside the ways in which it was co-opted, filmmaker Arthur Jones examines the sinister side of online culture, specifically the power of an image used for both good and bad.

“This isn’t just the definitive story of a perma-stoned frog who just likes to do what ‘feels good man,’ it’s also an expansive forensic look at the life cycle of an idea, a warp-speed analysis of internet sociology, and a harrowingly modern fable about innocence lost.” –David Ehrlich, IndieWire