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SFFILM Festival

Burt’s Buzz

Directed by Jody Shapiro

Canada | 88

3 May
Sat, May 3, 2014 at 4:30 pm PT

Description

“A good day is when no one shows up, and you don’t have to go anywhere,” says Ingram Berg Shavitz of Maine. Instantly recognizable as the hippie with the railroad cap on a billion tins and tubes of lip balm, the man known to acquaintances and strangers simply as Burt balances the low-tech, no-frills rural existence he’s long embraced and a paid gig as the face of a multimillion-dollar brand. What a long, strange trip it’s been for the middle-class Jewish kid who ditched a colorful career as a New York City photojournalist in the ‘60s for the laid-back life of an upstate “high-class hobo.” Burt gravitated to beekeeping, happily subsisting on roadside sales of honey until he met the love of his life. She expanded Burt’s Bees into hand-dipped candles and, in due course, an entire product line distinguished by eye-catching packaging and savvy mythologizing of Burt’s back-to-nature ethos. Burt’s Buzz delves, somewhat reluctantly, into the messy, mysterious disposition of the relationship and the company that left Burt, to this day, reconciling the life he wanted with the life thrust upon him. Even for a guy who doesn’t own a TV—or a functioning hot-water heater—celebrity has its allure. —Michael Fox

Director Jody Shapiro

Jody Shapiro produced Guy Maddin’s The Saddest Music in the World, Brand Upon the Brain!, My Winnipeg and Keyhole, as well as Isabella Rossellini’s My Dad Is 100 Years Old. He also produced and directed Rossellini’s Green Porno series, and helmed the docs Ice Breaker (2005) and How to Start Your Own Country (2010).

Trailer

//player.vimeo.com/video/90708135?autoplay=1

Film Details

Language English

Year 2013

Runtime 88

Country Canada

Director Jody Shapiro

Producer Jody Shapiro

Editor Stacey Foster

Cinematographer Brian Jackson

Music Howie Beck